Our strategy is based on the Future Quality philosophy. We expect to find alpha by seeking Future Quality companies with sustainably high or improving returns on investment over the long term.
We identify Future Quality by assessing a business across four key pillars - Quality of Franchise, Management, Balance Sheet and Future Valuation. This framework gives us a complete picture of the potential for investment. We also believe that environmental, social and governance (ESG) considerations are integral to Future Quality - good companies make good investments.
Franchise
Lasting sustainable competitive advantage, protecting the high return on investment in the long term
Management
Sound strategic and capital allocation decisions, supporting high return growth opportunities
Balance Sheet
Growth is appropriately financed, not reliant on issuing significant debt or new shares
Valuation
Ella-Kara BrownPortfolio Manager |
Greig BrysonPortfolio Manager |
Michael ChenPortfolio Manager |
Iain FultonPortfolio Manager |
James KinghornPortfolio Manager |
William LowPortfolio Manager |
Johnny RussellPortfolio Manager |
Finn StewartPortfolio Analyst |
Our shared passion for discovering Future Quality businesses drives our disciplined, repeatable investment process, which is why our clients trust us to manage more than USD 6 billion globally. We believe a team-based approach to investing best limits key person risk and cognitive bias, and delivers the benefits that come with the deep and diverse experience of the team. At every stage of the investment process ideas are challenged through rigorous and open debate and within a culture of mutual respect.
Our core values of diligence, respectfulness, mindfulness and transparency form the foundation of our team culture.
Collective Focus
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The wider Edinburgh Global Equity team

Idea |
Fundamental |
Peer Challenge |
Portfolio |
Our process for identifying long-term Future Quality winners starts with robust idea generation that is validated by bottom-up fundamental research. Our flat team structure means all portfolio ideas are peer challenged, with each portfolio manager sharing both analyst responsibilities and ownership of investment outcomes. Ideas are then ranked using our stock-ranking tool.
This process of actively challenging investment ideas limits cognitive biases that can lead to inferior returns. This comprehensive process generates a portfolio tilt towards growth and quality, with a total carbon footprint well below the MSCI All Countries World Index.*
* Source: MSCI ESG Research, Amova AM Research, 30 April 2025
What is Future Quality?
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